Designing the IXDC Global Competition
Role
Web Designer
Type
Website
Driving engagement through interactive design.
For IXDC 2024, FlutterFlow launched a global competition to showcase the power of their platform. They needed a landing page that didn't just share information, but actively inspired designers to enter. My challenge was to translate FlutterFlow’s "building block" brand language into a functional, high-conversion entry portal. I focused on creating a frictionless user journey that moved people from curiosity to competition entry through clear hierarchy and bold visuals.
From Concept to Conversion
The final experience was built in Webflow with a focus on speed and interactivity. By implementing custom animations and an AI-assisted design workflow, I created a site that felt as "low-code/high-power" as FlutterFlow itself. The result was a successful launch that handled the competition traffic smoothly and provided a professional, intuitive experience for every participant. It proves that when design meets strategic functionality, you can turn a simple landing page into a powerful community engine.
